There was also a portfolio contest (which it seemed that every attendee submitted a port for) and a postcard contest which I counted 23 entries.
This was my postcard:
In the couple of weeks from the due date of the postcards to the conference I was able to finish another version of the cards - this time adding the look of lined paper (created in Adobe Illustrator for Shutterstock). And while this definitely helped add some interest to the piece, it still feels like it's missing something. Ideally it'd be nice if there was some sort of mirrored picture on the back of the postcard so when you flipped it over you'd actually see the back of them, but also what they're looking at (which would be you) so you'd also see yourself. This postcard won't be complete until I can accomplish that and kind of blur the lines between reality and lame postcard contests. Of course it was only lame because I didn't win...but I entered a postcard I wasn't completely happy with, so it was also expected.
From the event I learned that postcard mailers do actually work. This one girl (who did win) did a postcard that actually folds out into another (and bigger) picture, and then even folds out to an even bigger and full sized illustration. What's smart about her mailer is that each picture relates to the same story as the last and inside, when the postcard is all unfolded is another, smaller return postcard. Does it do the job? Who can say yet, but it's a very cool and different idea. I also learned that Chad Beckerman, the art director at Abrams only wants to see postcards and, like many art directors, uses that to look up new talented artists - but doesn't want to see bigger or more extravagant mailers (portfolios or anything more than a postcard) because he feels like he can get enough information from a postcard so anything else is a waste of time and money.