Monday, February 17, 2014

Mighty Yeti logo design contest

My friends over at Mighty Yeti are currently in the midst of their Kickstarter campaign to help fund their first two interactive children's books.

Josh and Jennie Book, the creative minds behind Mighty Yeti, started a design contest where all sorts of adorable little kids sent in their versions of the Mighty Yeti logo.  Obviously it's terrible, but it's great to see the little ones try (fail, but at least they tried).  So the Books called out some of their animation friends and I decided to throw a couple of designs their way:

My wife immediately said I was being rude - but the Mighty Yeti logo is the top half of a cute monster head peeking over the name.  Since you only see the top half, it made me think about what if he was that way because he'd been chopped in a gruesome way (not the pleasant way, not that there is one).  I thought it was a funny drawing, but since they're making children's books, it's not very appropriate, so I had to go back to the drawing board:

I have several under drawings where I was exploring whether he'd be sitting or standing, or if he had a big furry tail...I decided against a lot of those and believed a fun little pose would have him reading one of the Book's children's books...
The rough drawing was created in photoshop, transported to illustrator to clean up the lines and then copied and pasted back into photoshop to color.
Free Hit Counter